Coldfusion Regex-ing logic acting strangely

I start with entries like this in a spreadsheet:

Notice the different size dashes.. Longer one after Permit Date. Chr(8211) if I am correct.

I turn the spreadsheet into a query:

I get a cell value and regex that first bit out of it. (Regex pattern seems a bit much but it works)

//i make a new query and set one cell
querysetcell(newquery,"permitDateHeader",rereplace(cellWithPermitDate,
  "^[(\W)]*(\w)*(\s)*(\w)*(\s)*(\w)*(:| -| –)+","","all"), insertRow);

However, I still am left with this:

Notice the regex worked on the Construction Type with just the two small dashes.

So I created a test page .cfm (this other stuff was running in a controller)

number = "Permit Number:  2016-1";
date = "- Permit Date – January 13, 2016";
reformednumber = rereplace(number,"^[(\W)]*(\w)*(\s)*(\w)*(\s)*(\w)*(:| -| –)+","","all");
reformeddate = rereplace(date,"^[(\W)]*(\w)*(\s)*(\w)*(\s)*(\w)*(:| -| –)+","","all");
writeDump(reformednumber);
writeDump(reformeddate);

And this is what is dumped:

Permit date was successfully parsed. This time on a .cfm page rather than in the controller and putting it in a query. That's the only difference I see. same regex.

Why is this happening?

Possible solution is just changing the regex. I just didn't want to pick up values that fall under the \W scope such as a dollar sign.

Note if this can't be recreated then it may be too 'application-specific' of an error to be left on the forum.